EMILI deals with strategic development

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Evaluation of the target, the objectives and the means to feed a channel that lives on its own language are the solid foundations of a successful social project, as always and also on TikTok; if a brand has decided that it makes sense to be on TikTok, consider a considerable amount of work opening a TikTok profile means producing content that captures sudden or almost unexpected trends, it is not possible to just create a monthly editorial plan, but it will always be necessary to support unpredictable real time content on the floor ; brands in Italy can contact TikTok for some forms of advertising on the one hand, a trend can be built around the table, which will end up in the Discover section which collects all the trends. This advertising choice will necessarily require the contribution agreed with TikTok influencers so that the brand trend can be popular and be reproduced by other users.

Example is the TikTok launched by Chiara Ferragni to promote the release of the photo editing servies film Birds of Prey and the phantasmagoric rebirth of Harley Quinn, which has become a trend reproduced by over , profiles. Alternatively, videos uploaded by brands can end up in for you in adv mode, an activity currently possible by making direct contact with TikTok. Our adventure to discover TikTok continues. And are you there? Follow us and, if you like, send us your suggestions. AND EMILI deals with strategic development and consultancy on digital channels. There is no User Experience without User Stefano Folegati Stefano Folegati Feb , AM In building the User.



Experience of a digital product we can make use of notions of usability and psychology; we can and must implement best practices and draw the attention of the entire team to them. However, all this does not exempt us from addressing the core of the concept of UX itself talking to the end user. Cover Photo by Brett Jordan on Unsplash As User Experience professionals we often find ourselves recruited as "improvers" or "reviewers" we are called upon to certify the "conformity" or otherwise of digital products with respect to generic UX principles.