Google can now recognize graphic

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As long as you can see the keyword in the image! You shouldn't spam with old attributes, but rather actually describe what you see in the image. This is also important for people with visual impairments! Keyword is included in the description If the keyword is included in the description, it will be bolded when a search query for the keyword occurs, increasing the click-through rate. File name of the document keyword.html The same applies to the file name of the document. Another important thing is that many external links only show the URL and no keyword.


If you are linked to seokratie.de/seo/, that is better than to seokratie.de/?pageid=12. In the first case India Car Owner Phone Number List you have the keyword in the link text, in the second case you don't! Number of words in the document In the 2014 Searchmetrics Ranking Factors Study, Marcus Tober found that Google is increasingly leaning towards long documents. It's also clear: a document about ranking factors with over 2,000 words is probably more extensive than one on the same topic with 200 words. I think it also depends on the topic, but in principle it's true: the more words, the better the ranking. At least up to a certain length.




Don't miss any more posts: THE newsletter in online marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 18,000 subscribers trust us. Subscribe now Headings & Keyword included in the heading Of course, Google likes it when a document is logically well structured. However, headings are far less important than one would think. text markup and can see when certain words are larger or smaller than others. The keyword should appear in the main heading; in small subheadings I would focus on related terms and especially terms within the semantic environment (WDF*IDF).