Disclosure and voting There, with many ideas created

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You'll learn what makes a particular story successful, what might cause it to fail, how you can decide on the right story for your campaign, and more!Presentation of the topic Before starting, the moderator must present the purpose of the brainwriting and do a retrospective with people , data and insights so that everyone has the same level of knowledge and can therefore contribute equally. You don't have to limit yourself to that, you can also ask questions to spark the creativity of the participants. ADVERTISEMENT Idea generation Then, for 5 minutes, each participant must write 3 ideas about the topic at hand on the cards provided.

After that time, each card is passed to the partner on the left Telegram Number Data and each one receives a new one to put 3 more ideas in the same period, being inspired by what has already been contributed, adding or contributing new concepts. The writing round is done several times, always at the same time and with the same goal of generating 3 more ideas, until each card returns to the participant who wrote it first. Throughout this stage, the moderator must coordinate the process and maintain silence in the space so that the production continues. Sometimes it is allowed to introduce questions to encourage creation and make you think outside the box .



Disclosure and voting There, with many ideas created, each participant must read aloud the ideas that are on their card and present to everyone in the room what was produced in the session. Then, the best ideas are selected, displayed in a frame visible to everyone and, in a vote, the participants choose which ones should be worked on by the organization into action plans. It is important to say that at this stage the ideas can still be combined and can be complemented to be optimized. What are the benefits of brainwriting Now that you know what brainwriting is , how to do it, and how it differs from brainstorming, it's time to talk directly about its advantages! The comparison with brainstorming is inevitable.