Ultimately, your marketing activities

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Think about your target group , or better yet, individual buyer personas : Who are my users or customers and what do they want? What topics about my product are you interested in? What wishes, needs and problems do they have? If you get stuck at this point, it's best to ask your previous customers directly and get input. Which formats would you like to offer your visitors on your content hub? In addition to blog articles , in my opinion - depending on how your buyer personas prefer to consume their content - you should at least also think about video content and social media marketing . should be presented as a whole on your content hub.


Next, you should think bigger or more broadly and define sensible interfaces . For example, if you already have Special Data a YouTube channel, you should also transfer your videos or tutorials directly to your content hub. So think about where and how you want to make what material available to your users. In the case of YouTube, this would be possible, for example, within the framework of a specially created category or by integrating it into thematically relevant blog articles. This is the only way to ensure a comprehensive customer experience . Once you have mapped out the first four steps, you can work with a web designer to figure out how to implement them.




In my opinion, a content hub should always be adapted to the corporate identity of your brand and the existing structure of your website in terms of design and layout . An unwritten law: All your content must always be shareable (traffic), i.e. always have share buttons. By the way: Even if you have already set up an information-oriented online magazine or blog, you can still expand it into a content hub and place your different content there. Content, content & more content: 3 best practice examples So that you can get a better picture of a comprehensive and targeted content hub, I have selected three best practice examples.