An if too many sites do this, then Google

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An with that, the algorithm is tweaked and made smarter. This allows the algorithm to better recognize anything that resembles sponsored or user-generated content , and therefore also to throw links that are not properly tagged into the correct 'bins'. Google recognizes better whether or not links should be given value. The chance is small, but links in user generated content could become slightly more important. It is still unpredictable what the exact effect of such an adjustment will be.

Ultimately, Google wants to exclude 'link spam' as much as possible and count valuable links, in order to generate the best result for the user. It is still unclear whether other search engines such as Bing will adopt the new attributes, which is not the case at the moment . I've asked photo editor other SEO specialists what they think of this change, here's what they say. “Nofollow link attribute was used incorrectly” Steven van Vessum, ContentKing “It's fascinating that.



Google had to make this change due to the fact that many sites were simply misusing the nofollow link attribute. Many sites often applied the nofollow to all outgoing links (for fear of penalties), and as a result Google developed a blind spot for these links.  has to work with too small a data set to determine the popularity of sites. Then you start seeing crazy things in the SERPs, such as websites that score high but don't 'belong' there at all.