The whole point of lead

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Google Analytics ( you can do it very quickly, here ) and start tracking visits to the company website. On the first screen of Google Analytics you have an overview of the traffic, as in the example image below. company-site-design-google-analytics The information that can be obtained is the following: the number of browser sessions open on one of the pages of your site the number of unique users who opened a page on the site the number of pages viewed by a user during the session.

The page/session ratio (number of pages viewed divided by number of sessions) the average duration of a wedding photo editing service session (each user can have more than one session) the bounce rate , i.e. the percentage of sessions with a single page viewed closed by the user without any interaction with the site (bounce rate) the percentage of new sessions made by new visitors Find out how to transform your company website into the main source of new business opportunities by downloading our free guide.



The first screen is already a good starting point, but it does not provide you with the elements necessary to optimize the design of the company website and increase traffic and convert users into qualified leads that help salespeople to always have a rich pipeline. Let's start with the list of 11 Google Analytics statistics to monitor regularly. 1. SOURCES Where does your site traffic come from? This information is certainly among the most important to verify in order to evaluate the performance of the digital channels active in the company. company-site-design-traffic-sources Analytics also offers the ability to click on each source to discover its details.