The nature of your site or business,

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You can also mouse over each column in these graphs to see tool-tip figures, which is handy.It’s worth noting, however, that after recent changes to the AdWords interface, this data is now only available to users running active AdWords campaigns. If you aren’t, you’ll see a simplified, truncated version of the data, and no graphs or other visual representations of the data.With that out of the way, let’s get back to the task at hand – working with your keyword search volume data.Which Keyword Search Volumes Should You Be Targeting?Whether you’re an SEO, a PPC specialist, or a digital marketing generalist, keyword search volume is a crucial metric that is often overlooked in favor of other metrics such as click-through rate.

However, keyword search volume should be part of the foundation upon which your Benin WhatsApp Number efforts should be built – but how do you know which range of volumes you should be targeting?Balancing Volume with CompetitionWhen it comes to keyword search volume, there are two primary factors to take into consideration: volume and competitiveness. Keywords with higher volumes mean more potential exposure (or impression share), but will likely be much more competitive. This, in turn, makes it harder to rank for these terms as you’ll probably be going up against well-established publishers and sites, or higher CPCs if you’re bidding on these terms as part of a paid search campaign.







Keyword search volume comparing average volume with competitionEvaluating the average monthly search volume for an ad group vs. the competitionof its keywordsKnowing which types of terms to target depends largely on your situation and goals. If you’re a brand-new website, you may want to begin by targeting low-volume, low-competition keywords as a starting point to establish some domain authority. Alternatively, if you’re a well-established site with strong organic rankings, you may want to delve into slightly more competitive territory to maintain your edge.How Site Authority Should Inform Your Targeting StrategyWhen it comes to SEO, there are potentially thousands of factors that can impact your rankings, not least of which include your location.