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Either of the two grids above could help give an idea of what my ads can/should look like to blend into the platform. Then, make sure you follow the other best practices above to get your message across. Ready to improve your Facebook ads? Get effective strategies for Facebook ads to try now! . Retarget users who engage with your videos I might be biased, but one of the biggest mistakes I think advertisers make is not retargeting people who watch their Facebook videos. Sure, they might find their way to seeing you again through prospecting or.

They may remember you enough to come back to your site, but why would you target people who you wedding photo editing service  seemingly thought were valuable once, then not work to target them again? Especially after they are already aware of you? On the Facebook ads platform, you can make audiences of users who have engaged with your videos in many different ways. Just head to the Facebook ads audience manager and choose Video as your source for an audience. facebook video ads - video audience source screenshot From there, you can choose how they have interacted with those videos.



Did they watch the whole thing? A certain percentage of it? Think about where your value propositions and messaging hits in those videos and be sure to include that in your audience filters. facebook video ads - video engagement audience Next, you can choose the videos you want to retarget people from. Yes, you can select only certain videos if you think they’re more impactful, part of a separate campaign, etc. facebook video ads - audience engagement options Lastly, you can choose how long you want to reengage with someone who watched those videos for that amount of time.