To change the titles as they are

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For a B2B reality. Suffice it to say that, according to Forrester research , 68% of buyers prefer to manage their searches independently, and that on average, they do 12 before establishing contact with the selected company. How do you intercept this audience? In this article we will see how to do it through the Topic Cluster Mode l , one of the SEO inbound marketing strategies used most successfully by experts all over the world.
  
Selection of topics The first step consists in identifying the topics (topics) to be discussed. With the help of a tool like Google Keyword Planner and the use of specific tools like SEOzoom and SEMrush, to keep an eye on search volumes, you Job Function Email List need to realizea list of about ten keywords that identify the most relevant topics for your business and your audience . The list of topics will include short-tail keywords with high search volumes and high competitiveness.



Positioning yourself for these keywords is really difficult : this is why, when creating the contents that will populate the individual web pages, you will need to focus on long-tail keywords. 2. Inbound marketing, SEO e long-tail keyword An SEO inbound marketing strategy is usually applied on the blog where the contents created with the aim of responding to the various needs of its users are hosted. Each of them corresponds to a web page.