Ibi, the town of toys and the Three Wise Men
Three Wise Men of the East are present all year round . Since the 1970s, they have been immortalized in marble in the square to which they give their name. At that time, their majesties not only came to Ibi from the East to bring gifts, but also for toys that they would later distribute throughout the rest of the country, and even throughout Europe. Ibi was every child's dream: the town in Spain with the most toy factories . In its golden age there were more than 70 and from them came some of the most in-demand toys in the country: strollers, kitchenettes, table football and well-known dolls such as Lissi, Chabel or Babyfeber, among others. Monument to the Three Wise Men. By Ibi City Council We can learn about its history at the Ibi Toy Museum, located in the old Payá factory , the first toy company in Spain that was founded by the Payá brothers in 1905. Inside, there are some of the oldest toys on display that have been donated by neighbors, Payá cooperative workers and donors.Among the collections you can see old miniature tartans, cars, airplanes, a drag horse, carts, kitchenettes, etc. Many of them made of tin , the material that was used before the incorporation of plastic. From depressed town to international reference Ibi Toy Museum. By Ibi City Council In 1900, Ibi barely had more than 3,600 inhabitants. According Colombia Mobile Number List to the book Centenario del Juguete, it was a rural town that was mainly dedicated to agriculture . However, due to its geographical location, in a rather rugged area with little rainfall and infertile soils, the crops did not grow well every year. Many of the neighbors were forced to go to the harvest of Aragón or Castilla, to make tiles in Onil, etc. At that time, the Payá Hermanos SA factory already existed, although at that time they worked selling tin items and installations in local markets. The only toys they made were small miniature metal plates and cups for children.
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It was not until 1905, when the father of the family handed over the company to his three sons Vicente, Pascual and Emilio Payá, that they decided to dedicate themselves to the manufacture of tin toys . Their first sample book, presented at the first Valencian Regional Exhibition, received numerous awards, which made them one of the most important toy factories in Spain within a few years. By Msolvillanueva Among their successes is creating the first electric locomotive in the country : Santa Fe. According to the book Centenario del toy, in 1936 there were already more than 800 toys in their catalog and, at the end of the 40s, they were one of the first to incorporate a machine. to make plastic toys. Payá Hermanos SL was a benchmark in the toy industry . Although they were not the only ones who exploited this market in Ibi. Over time, new companies appeared such as Rico SL, González y Cía, Claudio Reig Company, Alfredo Martínez Guillem, La Mecánica Ibense SL, Manuel Picó Gisbert, Juguetes Feber, etc. All of them managed to make the town known as the toy town and caused employment in Ibi to increase in those years. Ibi went from being a town of just over 4,000 inhabitants in the 20th century to more than 23,000 in the 21st.
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